Deals go live at midnight, with popular products very likely to sell out before the 48-hour period is up. Originally running for 24 hours in nine countries, Prime Day has since expanded to a two-day event spanning 20 countries across the globe. Offered exclusively to Prime members, the event aimed to establish itself as a legitimate rival to Black Friday, and provide an extra incentive for customers to sign up for a Prime membership.īlack Friday 2022: When is Black Friday 2022? Starting all the way back in 2015, the Prime Day sale began as a celebration of Amazon’s 20th anniversary. Prime Day 2022: Everything you need to know What is Prime Day? These methods are by no means concrete and are particularly unreliable thanks to the seemingly neverending pandemic, but there’s enough here for a bit of fun speculation. While not as easy to nail down as its autumnal counterpart, Black Friday, Prime Day has, in the past, been enough of a habitual creature for us to make some educated guesses as to when we can expect it to return. It still may be some time away, but that won’t stop us from trying to figure out exactly when we can expect Prime Day 2022 to take place. The clamour of Black Friday may not have quite faded just yet, but rolling into 2022 means that our minds are inevitably turning to the next big sales event.
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